CASE STUDY

Developers Diversified Realty - Puerto Rico (PR)

Revamping Marketing/PR strategy for Puerto Rico portfolio of 15 malls and shopping centers.

PR

The ISLA launch helped generate buzz on the island that educated consumers about the gift card. It included one-on-one media interviews resulting coverage in every major publication and broadcast outlet on the island. The Cohn Marketing team also planned a successful VIP launch party with top Puerto Rican officials, Developers Diversified Realty executives and merchants. next: Web →
Strategy + Branding Creative PR Web
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