CASE STUDY

As GBCC's marketing partner, Cohn Marketing created the Brand Strategy and all related brand identity materials for Green Beans. In addition, Cohn created a PR campaign aimed at building brand awareness, supporting international operations, promoting franchise development and cultivating government relationships. The marketing and PR campaign focused on Green Bean's compelling story, including their military heritage, environmental values, organic products, corporate giving/social ethics and market-leading value. next: Creative →