Welcome to Cohn Marketing.

Cohn Marketing is an integrated brand development, marketing and public relations firm dedicated to creating results for our clients and long-term client relationships.
Here are some things you can expect from us:

• Focus on brand, including brand development, expression and activation.
• Solid, experienced team of marketing and PR professionals with the proven expertise to get the job done.
• No-nonsense, straight-talking, common-sense approach to marketing.
• Creative that is always built on a foundation of strategy and gives the brand a voice.
• Ability to utilize the most current tools in the online and offline world of marketing and Public Relations to achieve results.
• Desire to build long-standing client relationships. You'll enjoy the way we approach business from a partnership point of view.

	Brand Discovery & Strategy Discovering your company's unique distinction and positioning in the marketplace. Includes: Brand Essence, USPs, Wishes/Granted, Brand Franchise, Brand Statement and Positioning Concepts, Tagline.
	Brand Expression & Creative Platform Creating a look/feel/voice for your brand so it can be successfully and consistently communicated. Includes: Development of three approaches, styleguides.
	Brand Planning Defining marketing and Public Relation objectives and then finding the most effective combination of traditional and online methods to achieve them, focusing on the most profitable target markets and the organization. Includes: One year overall plan and quarterly updates.
	Brand Activation Ongoing execution of integrated marketing tactics from advertising, Public Relations, online and web marketing... all brought to life with the Brand Strategy and Brand Expression consistently in mind. Includes: Monthly agency services from all service areas to get the job done.
	Brand Momentum Quarterly reviews with senior management and the agency team working to identify what is working, what is not working and next-quarter objectives. Measure, Monitor, Adjust. Includes: Quarterly meetings, reporting.

Target Industries: Local, Regional and National In Scope

We are happy to talk with any prospective client that believes we have the right stuff to help them grow their business and brand. Our processes really don't change. However, there are some core industries and client types that we focus on as a company. Perhaps your company will fit right in.

Commercial Real Estate Development
and Management/Shopping Center Marketing

Why: Agency President and CEO worked in this industry for over 17 years. He is an annual judge of the International Council of Shopping Centers Maxi Awards and a speaker within the industry. CMG was recently named Agency of Record for Develpers Diversified Realty's Specialty Center Group (DDR is the 3rd largest real estate company in the U.S.A.)

Retail/Consumer Marketing

Why: Significant experience throughout Cohn Marketing's team and as a company helping retail and consumer marketing clients reach their market. CMG has helped Plastic Surgery Practices, Downtown organizations, BIDs, and retailers to help build their business. See our client list for more.

Destination/Tour and Travel/Resort

Why: Deep experience in these industries within our core team and with clients, including General Growth Properties Tourism Brand and Frontier Airlines. CM created the shopping center industry's first coordinated tourism initiative for The Rouse Company.

Emerging and Growth Oriented B to B Firms

Why: CMG has demonstrated abilities in helping companies grow. For example, see the case study on Mont Blanc Gourmet, a provider of specialty syrups and beverage mixes. Since working with MB, the company has surged and is now regularly listed on the INC 500 list of America's fastest growing companies. Not a big agency nor a small one, CMG is able to handle all marketing services for emerging companies that may lack internal marketing staffing.

Franchise and Channel Marketing Companies

Why: With a depth of staff experience in these markets and with direct clients working under this business structure, CMG has the understanding to help national franchise organizations build their relationship and sales with franchisees and licensees. One of our Account Directors handled several significant channel marketing initiatives including an online marketing program, lead distribution and a loyalty/reward program.