Colorado’s Only Brand Establishment Member Agency

The Brand Establishment (BE) is an elite group of principals of brand development and branding firms dedicated to a contemporary view of brand marketing that is proven effective in growing businesses, unearthing their uniqueness and identifying a clear reason to do business with them. We believe:

• Brands come from within, not from the perceptions of our audiences or markets.
• In other words, a company is what it is, not what it would like its customers and prospects to think it may be.
• A brand is not just a promise of distinction, as some would have you believe. It must show evidence of distinction.

Each principal has completed rigorous graduate-level courses and lab work leading to designation as a Certified Brand Strategist (CBS). Only BE-certified members offer the brand discovery process perfected over 20 years – as well as a host of other tools, from Brand Insight Assessment to ROI accountability. These proven processes and tools are nationally recognized as the new paradigm in strategic brand development.