Cohn Marketing BrandStand
COHN Digital Five: 5/4/2012
Author: COHN 05.04.12 digitalClickthrough Rates May Matter Even Less than We Thought — http://adage.com/article/digital/click-rates-matter-thought/234330/ Highlights: The arguments over which media metric matters most continues, but some insightful research on what drives purchase from display ads. Why It Matters: It’s good to know of these studies so that we can guide clients through conversations about what matters or should be tracked and why. New Social Analytics Framework Infographic — http://socialmediatoday.com/mlewis1/492211/new-framework-social-media-analytics-infographic Highlights: Finally some freaking KPIs, formulas, and hard metrics for social, rather than just Likes!!!!! Why It Matters: So often, brands just want to know how many fans or …
PR: Don’t Order the Nachos
Author: Jason Michael 04.16.12
public relations I am a nacho man. Always have been. No matter where I go for dinner, nachos are a strong bet to be ordered. They’re delicious, they’re affordable and they’re safe. It’s nearly impossible to mess up a plate of nachos. I mean, once you have the framework of chips, cheese and protein, it’s really just a matter of preferential toppings (author choice: light salsa, sour cream, guacamole and jalapenos). If we go to a restaurant that has nachos, I am confident the nachos will be good, even those bottom chips that have gotten soggy under …
Good news—We’re hiring!
Author: COHN 04.11.12 newsThe COHN Digital Team is growing. We’re looking to hire an up-and-coming web developer, with solid front-end and back-end coding skills. Do you know someone who fits that description? Check out the COHN Careers page for more information on our job opening, and be sure to tell your friends and family!
Alone with COHN: Debbie Berschling
Author: CJ Powell 04.04.12
news In an effort to highlight and showcase all of COHN’s wonderful employees, we post a monthly profile called Alone with COHN. One by one, we put our employees on the hot seat to answer a set of fun and playful questions. Look for Alone with COHN on the 1st Wednesday of every month, and we hope you enjoy it! Name: Debbie Berschling Title: Senior Account Director Years at COHN: 3 years 1. What was your favorite toy as a child? A Light Bright, Easy Bake Oven or Fashion Plates—I always envisioned myself as artistic and creative until it came to showing …
COHN adds depth, versatility through new hires
Author: COHN 04.03.12 newsThe COHN family just got a little bigger. COHN has brought in Jason Michael as a senior public relations strategist and Tina Edwards as a digital account manager. Jason comes from Fleishman-Hillard in St. Louis, where he managed public relations for such high-profile clients as Chevrolet, Emerson, LivingSocial, Panera Bread, Papa John’s and Visa, Inc. Tina comes to COHN from Avocet Communications and before that Sitewire in Tempe, Ariz., where she managed projects for Sage Software and Darden Restaurants. Tina brings to COHN significant experience in digital project strategy and management, social media strategy and …
Don’t overdo it with your in-mall marketing
Author: Kari Coughlon 03.12.12
brand strategy Regularly working on marketing campaigns for malls can be a tricky task. How much visual noise in a mall is too much? Does non-traditional media work better than the traditional poster holders? How can you create something that promotes the mall, but stands out from all of the stores’ signs…and yet not upset the stores, who are also your customers? Having been fortunate to travel to different parts of the world, I now always try to stop in a mall or four to see who is doing what and what’s new and different. The big …
Alone with COHN: Teri Springer
Author: COHN 03.07.12
news In an effort to highlight and showcase all of COHN’s wonderful employees, we post a monthly profile called Alone with COHN. One by one, we put our employees on the hot seat to answer a set of fun and playful questions. Look for Alone with COHN on the 1st Wednesday of every month, and we hope you enjoy it! Name: Teri Springer Title: Senior Art Director Years at COHN: 4 years What is the last movie you went to see? Give us your Roger Ebert review! The last movie we went to see was The Woman in Black. …
