Cohn Marketing BrandStand
Posts by Teri Springer
Print, for the senses
Teri Springer 02.13.12
creative I caught him at his desk doing it more than once— our interactive art director sniffing the latest paper samples. I thought to myself, “Yes! Print lives!” Later, our PR guru exclaimed how excited he was to actually go to the local Tattered Cover bookstore to peruse through magazines versus doing his research online. A few days earlier account manager Julie told me that she still loves the personal touch of sending printed cards verses an e-card or an email. That got me thinkin’… It’s true: We have the world at our fingertips now, but …