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Posts by Ron Brady
Retail Revelations: A Passion for Brand
Ron Brady 02.22.12
brand strategy I had the great pleasure of attending a charity fundraiser recently and joining the table of a team of marketers from Whole Foods Market. What I expected to be a nice evening supporting a worthwhile cause soon turned out to be a lesson on brand that could never be taught. It’s fair to say that a complete experiential brand “baptism” took place that night for me – amidst the gathering of Dallas’ philanthropic set…in a private jet hanger…complete with chefs’ tasting stations, elaborate silent auction packages and a seven-piece band. I may be biased but …
My Posh ER Experience
Ron Brady 07.01.11 brand strategyRecently, after suffering some bad stomach/intestinal pains and subsequent fevers, I went in to see my regular MD. Following an in-office examination, he suggested an immediate visit to the Baylor Health Care Dallas Emergency Room. He told me about their “Physician Referral” facility and called to get me “on the list”. I was skeptical and not at all excited about dealing with the usual delays and discomforts of a hospital ER, but all that was erased after my first exposure to Baylor’s Physician Referral entrance. I was immediately met by a helpful and attentive valet parker, …