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Posts by Robin Lybarger
The Art of Storytelling
Robin Lybarger 03.18.11 public relationsAfter nearly 20 years as a PR professional, I have learned the importance of engaging a reporter’s interest by telling him or her a story that will appeal to his or her audience. The other day, I read an article in Inc. magazine about the power of purposeful storytelling (an interview with the CEO of Mandalay Entertainment and author of Tell to Win, Peter Guber). It dawned on me that what I consider to be a natural part of my PR skill set actually helps me throughout all parts of my professional and personal lives. …
Honesty Can Be The Best Virtue
Robin Lybarger 10.09.09 brand strategyWith the onslaught of communication channels people expect “transparency”. While I am not a big fan of this buzzword, I think the idea it conveys is here to stay. Put simply, today’s consumers demand companies and individuals to be open and honest. If a company or celebrity tries to hide from an issue, it will certainly spiral out of control. Please note, that if a situation is legal in nature other rules apply. Now, take the recent situation with David Letterman. Okay, I definitely do not condone his actions of infidelity, but the way he …
PR News Recognizes Cohn Marketing as one of the”Top Places to Work in PR” in the Nation
Robin Lybarger 09.24.09 public relationsThe following, by PR News, names Cohn Marketing as one of the top ten places to work in PR. It was originally published at http://www.prnewsonline.com. This has been a challenging year for professionals across all industries and, despite the relative resilience of the public relations field, PR executives also experienced their fair share of obstacles. Whether it was deflated budgets, scaled-back client accounts or necessary layoffs, the effects of the downturn were unavoidable—which is why the winners of PR News’ first annual “Top Places to Work in PR” competition are all the more laudable.
A Brand’s Reputation Can Be Severely Damaged In Seconds
Robin Lybarger 04.28.09 brand strategyAs evident from 10,000 tweets an hour about the Swine flu outbreak to Domino’s video fiasco, brands can no longer turn a blind eye to managing their online reputation. What does this really mean? Well, in simple terms listen, learn and engage in the conversation. Sounds straightforward, right? It can be if brands are properly using social media channels. To be honest, we remain astounded at how many companies are still “watching” the online space versus beginning to maximize it for building their brand, interacting with consumers and managing a crisis situation in real time, …