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Posts by Lisa Wieting
Lisa Wieting
02.29.12
social media While you were fast asleep last night, Facebook was busy! We knew Facebook was set to launch Timeline for Pages today but were surprised to find it up and running on several premier brand pages first thing this morning (obviously some of the BIG brands had some advance notice). As we have been reading and experimenting with the new layout, we wanted to share some key observations and tips regarding Mark Z’s latest and greatest alterations: PART 1: TIMELINE 1. Cover Images: If you have transferred your personal page to Timeline, you are familiar with …
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Lisa Wieting
01.12.12
news ValuText, recently featured in The New York Times and Forbes, is a mobile discount program that sends real-time offers via text message to opted-in users when they are at and ONLY when they are at) a participating shopping center. The program eliminates the need to activate an application or print a coupon, allowing for quick, convenient and easy redemption when they are most relevant—when you are shopping at your local center. 27 shopping centers in 16 communities (see list below) are the first shopping centers in the country to have this cutting-edge program and we …
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Lisa Wieting
04.28.11
public relations I remember talking to my mother about her childhood and vehemently shouting in disbelief – “You were alive before color television!” It makes me wonder what my future kids or grandkids will shout out in disbelief – “You were alive before the Internet!” or “You had a landline phone!” Overnight, technology can impact our daily lives. It’s funny to look back on when I was growing up and assess how advancements in computers, mobile phones and Internet unconsciously played a role in everything from my education to my social life: Education: Our first computer was …
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Lisa Wieting
03.08.11
public relations Panic! Facebook Tabs are going away! As PR professionals, social media strategists, designers, developers, etc. we have developed a process for creating Facebook Tabs as part of our social media strategy. We recently experienced great success with our Noerr Programs “badge generator” Tab during the holidays. We were feeling pretty good about our growing capabilities, then BAM!, Facebook throws a wrench in the system. I think maybe that Zuckerberg kid is spending too much time creating a Page for Beast and not taking us marketers who are trying to capitalize on his empire into consideration before …
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Lisa Wieting
07.19.10
public relations The Google CFO referenced Old Spice’s viral marketing campaign in an earnings call, stating “It just gives you a glimpse of where the world is going.” So true, Patrick Pichette, but I think it’s even more than that. The Old Spice YouTube Tweetathon altered the social media landscape in one day. 1. Corporate Libertarianism Kudos to Procter & Gamble for trusting its team to attempt this epic experiment with little to no supervision. ReadWriteWeb wrote a great post about how the videos are being made. The company has entrusted a team of social media guys, …
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Lisa Wieting
07.01.10
brand strategy American Greeting Cards has just released its “Tasties” collection of greeting cards that include flavor strips. Simply peel and lick…the card. In honor of this recent development in greeting card marketing, I wanted to share some of my favorite (or at least most memorable) marketing gimmicks. 1. Crystal Pepsi – This came out when I was in middle school, and I admit, I completely bought into it without ever understanding the point. According to Wikipedia, Crystal Pepsi was a caffeine-free “clear alternative” to normal colas, equating clearness with purity and health. I just thought it …
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Lisa Wieting
04.15.10
public relations If you looked at 20 resources offering guidance for dealing with negative feedback on business-focused social media sites, you will find very similar rules: Respond quickly Address the situation Stay positive In theory, this advice makes perfect sense. In reality, it doesn’t always work. Take one of our experiences for example. Round 1: A young, vocal detractor posted a negative review on a client’s Facebook page. I would categorize it as a somewhat merited attack expressed in a very vengeful manner. When the post was discovered, we proceeded with the customary strategy: Responded promptly. Addressed …
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Lisa Wieting
01.14.10
public relations The 2010 census is campaigning through Twitter…along with Facebook, MySpace, Flickr and YouTube, in the hopes of generating a higher percentage of participation this time around. This is an open letter to people who do not see the benefit of social media in marketing – namely, my husband, who thinks “social media marketing” is just an excuse to cruise around on Facebook while at work and who to this day is the only person I know without an account. First, let’s take a quick look at the history of censuses. They began during the early …
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Lisa Wieting
12.18.09
public relations “Pepsi to Skip Super Bowl After 23-Year Run” – New York Times “Pepsi Not Advertising in next Super Bowl” – Toronto Star “Pepsi Takes A Pass on Super Bowl Ads” – CNN Money CNBC, CBS Sports, NPR, Chicago Tribune, Wall Street Journal the list goes on and on. If you haven’t heard (you must be living under a rock), Pepsi will not be advertising in this year’s Super Bowl for the first time in 23 years. Instead the soft drink conglomerate will focus on a new marketing effort that will appear mostly online. I can’t …
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Lisa Wieting
10.19.09
public relations As newsrooms shrink, online media is growing as a premiere resource. Twitter, blogs, MySpace and Facebook have emerged as legitimate venues to obtain information and build a brand. Personalities such as Tila Tequila and Perez Hilton have become household names first because of online and social media leading to traditional media exposure later. So what are a few lessons we can take from those on the “T-List?” Transparency is critical –For the first time, the average person has direct contact with a celebrity, personality, influencer, etc. Twitter users have come to demand authenticity and celebrities …
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Crisis Communication Rules for Social Media – Open to Interpretation
Lisa Wieting 04.15.10 public relationsIf you looked at 20 resources offering guidance for dealing with negative feedback on business-focused social media sites, you will find very similar rules: Respond quickly Address the situation Stay positive In theory, this advice makes perfect sense. In reality, it doesn’t always work. Take one of our experiences for example. Round 1: A young, vocal detractor posted a negative review on a client’s Facebook page. I would categorize it as a somewhat merited attack expressed in a very vengeful manner. When the post was discovered, we proceeded with the customary strategy: Responded promptly. Addressed …
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