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It’s awards season in the marketing community, and COHN won several BMA Colorado awards at its annual Gold Key Awards gala in early May. Read More

 

Cohn Marketing BrandStand

Posts by Karen Johnson

From Swim Suits to Santa Suits

Karen Johnson 10.10.11 other

There’s been lots of chatter lately about how the holiday shopping window is creeping up and up the calendar. I know a friend who spied tinsel in August. Big box retailers in particular seem to be riding this trend. I’d swear the same clothing rack at BJ’s that sported bathing suits now dons Santa sweatshirts. Retailers like Costco, Home Depot, and Walmart provide prime shelf space for holiday decorations long before my sons start thinking about what to “be” for Halloween. So, the question is naturally begged, what’s the harm in starting early? One could …

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Alone with COHN: Karen Johnson

Karen Johnson 09.28.11 AWC_KarenJ other

In an effort to highlight and showcase all of COHN’s wonderful employees, BrandStand will be launching a new profile called Alone with COHN. One by one, we’ll be putting our employees on the hot seat to answer a set of fun and playful questions. We hope you enjoy it! Name: Karen Johnson Title: Senior Account Director Years at COHN: Six Do you have a favorite quote?  What is it, and what do you love about it? “Sometimes, nothing can be a real cool hand.” — Paul Newman in the 1967 movie, Cool Hand Luke. My husband …

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My Theory on Social Media Sentimentality

Karen Johnson 03.26.10 other

Before I launch into my theory on how the success of Facebook is heavily linked to its stronghold on sentimentality and nostalgia, let me first establish my credentials on matters relating to sentimentality. My paternal great-grandfather presented a unique engagement ring to my great-grandmother. Small by today’s standards, the ring featured a half-carat, semi-rare yellow diamond set in gold with etchings consistent with the period. Stunning. This ring was passed down to my grandmother, then to my mother, and now sits comfortably in my jewelry drawer. Or at least it rested there until two weeks …

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