Cohn Marketing BrandStand
Posts by Julie Marchant
Don’t Hate Me Because I’m Not Sexy
Julie Marchant 10.24.11 brand strategyIn a world where online, email and social media are put on a pedestal, direct mail has, to some, become the ugly duckling of marketing. Seen as low-tech and part of an already cluttered mailbox of “junk,” many seem to forget all the benefits of this tried-and-true method of reaching your target market. And, why it continues to be a billion dollar business. Granted, it’s not as sexy as, say, social media, but given the right circumstances, its ROI can be impressive—and in many cases easier to track. If you don’t believe me, ask one …
Alone with COHN: Julie Marchant
Julie Marchant 09.19.11
brand strategy In an effort to highlight and showcase all of COHN’s wonderful employees, BrandStand will be launching a new profile called Alone with Cohn. One by one, we’ll be putting our employees on the hot seat to answer a set of fun and playful questions. We hope you enjoy it! Name: Julie Marchant Title: Senior Account Director Years at COHN: Less than one year Can you cook? What’s your best dish? Being a “full time” (work/mom) person, I don’t have a lot of time to really create meals and cook. I wish I did. That being said, …