Cohn Marketing BrandStand
Posts by Jeff Cohn
BrandTours with Jeff: New Orleans
Jeff Cohn 02.20.12
brand strategy On a Chilly New Orleans Winter Night, “August” Sizzles! Recently I was very fortunate to have experienced the very best of brand strategy in action, internal brand activation and external brand delivery, one beautiful February evening in New Orleans. I was invited to a dinner at Restaurant August, the cornerstone of celebrity chef John Besh’s restaurant empire in the Crescent City. My friend (and COHN client) Michael Szyliowicz of Mont Blanc Gourmet asked me and two close friends to join him for dinner at the acclaimed restaurant, now considered to be one of the top …
Super Bowl Ad-a-Thon 2012: One company really gets it.
Jeff Cohn 02.08.12
brand strategy One of America’s favorite pastimes is the ubiquitous water cooler discussion on Super Bowl Monday. Around the office, breakfast table and coffee house, everyone likes to share their opinions on what spot was funny, interesting, well done, etc. No doubt, it’s a lot of fun. But as a marketer, it always gives me great pause to wonder if the investment is worth the return. Does anyone really remember or take action from these spots? Maybe that’s not the intent. Maybe it’s just about brand building, creating awareness for the brand, the product, the newest of …
New Year. New Brand. New Site.
Jeff Cohn 01.05.12
news Marketing firms like to change their brand identity and websites all the time. I think it’s part of the industry’s DNA. Sometimes it’s just an update. Sometimes it’s a way to engage and inspire the internal teams. Sometimes it’s just an expression of their culture. As we looked ahead at 2012, we knew it was time for an overhaul of our brand. It had been several years since we reviewed our identity. Our website was painfully out of date. And, we were hardly telling our brand story of what we do for our clients and …
“The Power of 10” — A Year Later
Jeff Cohn 12.26.11
brand strategy Marketing is active; the industry moves quickly. Sometimes, we all move so quickly that even great work has a relatively short shelf life in our memories. Other times, the work is so powerful that it seems to live on in our hearts even years later. For our company’s 10-year anniversary, I wanted our team to construct a memorable campaign that would celebrate our success, bring the team together and linger in our minds for years to come. “The Power of 10” did just that. The result was a philanthropic initiative that asked the general public …
BrandTours: Asheville, N.C.
Jeff Cohn 11.07.11
brand strategy I had the opportunity to visit Asheville, N.C. this week. Asheville is a great little city, nestled at the foot of the Great Smokey Mountains National Park. It’s a bastion of art galleries, creative restaurants, entrepreneurship and historic resorts. While visiting, I saw a myriad of good marketing and brand strategy lessons and want to share three of them with you. 1. The “Shop/Buy Local Movement” is alive and well in Asheville. Someone’s got the right idea. Tell every customer the impact of buying local and supporting the local economy. In almost every store …
Parks and Rec. San Francisco Style.
Jeff Cohn 10.17.11 brand strategyLast week I had the opportunity to be in San Francisco for business. Following a great brand presentation to the management team at Serramonte Center in Daly City, I drove downtown to meet up with my friend Rich Quarles for dinner in the Mission. Rich is the owner of glassCanopy, a marketing strategy firm based in San Francisco with great experience in helping well capitalized start-ups build their brand. Rich and I are fellow members of an association of agency owners. So it was great to break bread with him, tossing tales of our biz and …
How 10 Turned Into 70 in One Week
Jeff Cohn 12.14.10 brand strategyI went to our office this past week and asked for an update on our Power of 10 initiative (CohnPowerof10.com). Power of 10 is a celebration of our 10 year anniversary as a company with a big give back to the universe. I couldn’t be more excited. It’s our team and culture that created this program from start to finish. Gotta love that. Anyway, I queried how many non-profits were nominated during the one-week nomination process. Imagine this….more than 70 non-profit organizations around the U.S.A. and beyond were nominated. We blew our goals into the …
Brand Essence and the “Power of 10”
Jeff Cohn 12.01.10 brand strategyA Message from Jeff Cohn, President and CEO Any time we have the opportunity to work on a brand strategy for a client, we delve into our client’s company, leadership, culture and people to find the essence of the brand. The essence is simple truth about the brand, presented in a powerful way. At Cohn, we believe that brands come from within, not from external forces. As we launch our 10th Anniversary celebration, The Power of 10, I want to explain the essence of Cohn Marketing and why this program of giving back rings true …
Brand Strategy as an economic driver of business success
Jeff Cohn 08.30.10 brand strategyTesla. Pinkberry. Rue LaLa. Forever 21. What do a fully electric powered car, a healthy yogurt, an online retailer and a thriving brick and mortar retail chain all have in common? They are all building strong brands and surviving (thriving?) in an otherwise dismal economic environment. And they are not alone. Despite the horrors presented on the evening news and 24/7 cable news cycle, we see new successful business concepts and growing enterprises on the local, regional and national levels. Housing starts may be down, but America’s business environment moves forward each and every day …