COHN Marketing BrandStand
Posts by COHN
COHN Goes Back to School with Charter School Capital
COHN 08.30.12 public relationsWith back-to-school season in full swing, COHN is kicking off the fall semester with an exciting new partner who supports high quality education. Charter School Capital, which provides charter schools with flexible working capital financing options, has tapped COHN to provide strategic national public relations and thought leadership support, as well as digital marketing campaign strategy and support, to help ensure charter school’s focus on what they do best – educate their students. “COHN has always been very committed to helping the communities we serve, and we’re thrilled to partner with a company that is dedicated …
PR is larger than communications
COHN 08.08.12
public relations Earlier today, I started writing a blog about how company culture can affect PR. But after a severe case of Writer’s Block (and the subsequent blinking word cursor) hypnotized me into deep meditation, I decided my perspective on this issue is actually much larger than just company culture. My new position: Today’s PR professionals need to be thinking bigger than simply communicating news. When I first started at COHN two years ago, I wrote a verbose blog that attempted to define today’s public relations, and I claimed that PR acts as an organization’s voice. Consider this …
Alone with COHN: Jason Michael
COHN 08.01.12
news In an effort to highlight and showcase all of COHN’s wonderful employees, we post a monthly profile called Alone with COHN. One by one, we put our employees on the hot seat to answer a set of fun and playful questions. Look for Alone with COHN on the 1st Wednesday of every month, and we hope you enjoy it! Name: Jason Michael Title: Senior Public Relations Strategist Years at COHN: 6 months 1.) I know you’re not much of a traveller, but where is your favorite place on Earth? I’m not much of a traveler but, despite that pretentious claim, I’ve …
COHN Lands National Pure Barre Account
COHN 06.28.12
news We are very excited to announce that COHN has been chosen to provide ongoing marketing and public relations support for Pure Barre, one of the fastest growing fitness companies in the country. COHN will leverage its expansive national media experience to help support the Denver-based Pure Barre in its 2012 marketing initiatives and franchise expansion. “COHN’s public relations portfolio continues to reach new heights, and introducing Pure Barre as a new vertical within our company is a milestone we’re incredibly proud to announce,” said Jeff Cohn, president and CEO of COHN. “We have always strategically …
Confessions from ICSC’s RECon 2012 Technology & Social Media Pavilion
COHN 05.30.12
social media For the second consecutive year, COHN designed, conceived and hosted ICSC’s Technology and Social Media Pavilion at RECon 2012 in Las Vegas, the largest retail real estate convention in the world. COHN socialites CJ Powell and Lisa Wieting share insights and observations gathered from this year’s pavilion about the state of digital and social media within the retail real estate industry: Mobile domination. The highlight of this year’s booth was most definitely DDR’s geo-fence program—ValuText. Combining location-based text delivery with real-time relevant offers was a big hit within the industry. DDR hosted a sidebar program—ValuText@RECon—to …
COHN Digital Five: 5/4/2012
COHN 05.04.12 digitalClickthrough Rates May Matter Even Less than We Thought — http://adage.com/article/digital/click-rates-matter-thought/234330/ Highlights: The arguments over which media metric matters most continues, but some insightful research on what drives purchase from display ads. Why It Matters: It’s good to know of these studies so that we can guide clients through conversations about what matters or should be tracked and why. New Social Analytics Framework Infographic — http://socialmediatoday.com/mlewis1/492211/new-framework-social-media-analytics-infographic Highlights: Finally some freaking KPIs, formulas, and hard metrics for social, rather than just Likes!!!!! Why It Matters: So often, brands just want to know how many fans or …
Good news—We’re hiring!
COHN 04.11.12 newsThe COHN Digital Team is growing. We’re looking to hire an up-and-coming web developer, with solid front-end and back-end coding skills. Do you know someone who fits that description? Check out the COHN Careers page for more information on our job opening, and be sure to tell your friends and family!