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COHN Digital Five: 5/4/2012
COHN 05.04.12 digitalClickthrough Rates May Matter Even Less than We Thought — http://adage.com/article/digital/click-rates-matter-thought/234330/ Highlights: The arguments over which media metric matters most continues, but some insightful research on what drives purchase from display ads. Why It Matters: It’s good to know of these studies so that we can guide clients through conversations about what matters or should be tracked and why. New Social Analytics Framework Infographic — http://socialmediatoday.com/mlewis1/492211/new-framework-social-media-analytics-infographic Highlights: Finally some freaking KPIs, formulas, and hard metrics for social, rather than just Likes!!!!! Why It Matters: So often, brands just want to know how many fans or …
Good news—We’re hiring!
COHN 04.11.12 newsThe COHN Digital Team is growing. We’re looking to hire an up-and-coming web developer, with solid front-end and back-end coding skills. Do you know someone who fits that description? Check out the COHN Careers page for more information on our job opening, and be sure to tell your friends and family!
COHN adds depth, versatility through new hires
COHN 04.03.12 newsThe COHN family just got a little bigger. COHN has brought in Jason Michael as a senior public relations strategist and Tina Edwards as a digital account manager. Jason comes from Fleishman-Hillard in St. Louis, where he managed public relations for such high-profile clients as Chevrolet, Emerson, LivingSocial, Panera Bread, Papa John’s and Visa, Inc. Tina comes to COHN from Avocet Communications and before that Sitewire in Tempe, Ariz., where she managed projects for Sage Software and Darden Restaurants. Tina brings to COHN significant experience in digital project strategy and management, social media strategy and …
Alone with COHN: Teri Springer
COHN 03.07.12
news In an effort to highlight and showcase all of COHN’s wonderful employees, we post a monthly profile called Alone with COHN. One by one, we put our employees on the hot seat to answer a set of fun and playful questions. Look for Alone with COHN on the 1st Wednesday of every month, and we hope you enjoy it! Name: Teri Springer Title: Senior Art Director Years at COHN: 4 years What is the last movie you went to see? Give us your Roger Ebert review! The last movie we went to see was The Woman in Black. …
Agency Network Gives COHN a Global Reach
COHN 02.27.12
news It’s our great pleasure to announce that Worldwide Partners, Inc., a global network of independent advertising and marketing agencies, has asked COHN to join its prestigious organization. With 91 agencies in 85 markets around the globe, Worldwide Partners is the largest network of independent agencies in the world; in fact, if you added together all the partners worldwide, the collective sum would represent the eighth largest agency in the world. “We’re especially proud to have COHN as our newest partner agency, especially given their innovative and progressive spirit and their high caliber of work across all major advertising disciplines, …
Alone with COHN: Andrea Drabczyk
COHN 02.01.12
digital In an effort to highlight and showcase all of COHN’s wonderful employees, we post a monthly profile called Alone with COHN. One by one, we put our employees on the hot seat to answer a set of fun and playful questions. We hope you enjoy it! Name: Andrea Drabczyk Title: Digital Project Coordinator Years at COHN: 3 years If you weren’t mastering the world of Digital, what would you be doing? What did you want to be when you grew up? That’s a good question… I’m pretty sure I dreamed of being everything from a veterinarian (that is, until I learned …
Alone with COHN: Ali Lego
COHN 12.05.11
other In an effort to highlight and showcase all of COHN’s wonderful employees, BrandStand will be launching a new profile called Alone with COHN. One by one, we’ll be putting our employees on the hot seat to answer a set of fun and playful questions. We hope you enjoy it! Vice President, Marketing Services Ali Lego Name: Ali Lego Title: Vice President | Marketing Services Years at COHN: 4.5 years What’s your favorite number and why? I’ve always just liked the number 7 for no apparent reason. And then I met my husband and his …