Cohn Marketing BrandStand
Archive for 2011
“The Power of 10” — A Year Later
Jeff Cohn 12.26.11
brand strategy Marketing is active; the industry moves quickly. Sometimes, we all move so quickly that even great work has a relatively short shelf life in our memories. Other times, the work is so powerful that it seems to live on in our hearts even years later. For our company’s 10-year anniversary, I wanted our team to construct a memorable campaign that would celebrate our success, bring the team together and linger in our minds for years to come. “The Power of 10” did just that. The result was a philanthropic initiative that asked the general public …
ValuText in the News
CJ Powell 12.16.11
brand strategy For those that don’t already know, Cohn Marketing has had a busy fourth quarter. In November, we were selected to work with a number of new, well-known and respected clients. Our Dallas office has also been busy, landing another industry giant in Galleria Dallas. And one of our longest standing clients, DDR, earlier this month introduced a groundbreaking program called ValuText, which has been gaining a lot of traction in the retail and technology worlds. Cohn actually developed the ValuText program for DDR from the ground up, so it’s been fun to watch the program …
Responsive Mobile Website Design
Jesse Pixler 12.12.11
creative There have been a lot of articles and discussions in the design world about Responsive Mobile Website design. I thought I would answer a few of the most commonly asked questions about this new design platform, but if you have any additional questions, please feel free to ask them in our comments section! Is Responsive Mobile Website Design the Future? No. Responsive website design is the NOW. Smart phones are the standard, and tablet devices are flooding the market—more and more people are using them to browse websites. With marketers prompting users via QR codes, …
Alone with COHN: Ali Lego
COHN 12.05.11
other In an effort to highlight and showcase all of COHN’s wonderful employees, BrandStand will be launching a new profile called Alone with COHN. One by one, we’ll be putting our employees on the hot seat to answer a set of fun and playful questions. We hope you enjoy it! Vice President, Marketing Services Ali Lego Name: Ali Lego Title: Vice President | Marketing Services Years at COHN: 4.5 years What’s your favorite number and why? I’ve always just liked the number 7 for no apparent reason. And then I met my husband and his …
COHN and DDR Break New Ground to Build Brand, Retail and Shopper Relationships
COHN 12.04.11
digital DDR came to Cohn with a single question: How can the company bring value to its retailer customers and support smaller store sales in the process? Using our unique multidisciplinary approach of brand, strategy, digital marketing and PR, the Cohn integrated team went to work to find the right solution for our client and got moving fast. The result: ValuText ValuText, launched earlier this month, uses a state-of-the-art “virtual perimeter” to identify when opted-in shoppers are onsite—then deliver relevant, real-time deals via text message. The technology is compatible with 92% of mobile phones in the …
Alone with COHN: CJ Powell
COHN 11.28.11
other In an effort to highlight and showcase all of COHN’s wonderful employees, BrandStand will be launching a new profile called Alone with COHN. One by one, we’ll be putting our employees on the hot seat to answer a set of fun and playful questions. We hope you enjoy it! Title: PR Adviser Years at COHN: 1 year What is the best concert you’ve ever been to? It’s a complete toss-up between Radiohead and Nine Inch Nails at Red Rocks. The Radiohead show was really pretty neat because they played for like two hours straight, they …
Is Siri the one answering my tweets?
CJ Powell 11.21.11
public relations Spoiler alert: I’m about to blow your mind. It recently occurred to me yesterday that the human tone behind so many corporate social media accounts may not be coming from a human at all. If Apple can create a phone that can converse like a human, why couldn’t the same technology be used to manage social media accounts? I’ll preface this entire post by saying I don’t believe that automated responses—however human they may sound—are a smart approach to social media. At BlogWorld 2011 earlier this month, I was shocked to learn that social media …
BlogWorld 2011
CJ Powell 11.14.11
brand strategy I’ve been bad. In helping clients, friends and colleagues with creating blog content to enliven their blogs, I’ve neglected to post on BrandStand in a while. But after a two-day whirlwind called BlogWorld slapped some much needed inspiration across my face, I’ve got the writing bug all over again. Please find it in your heart to forgive me… and then forgive me again for all blog-themed content you’re about to read. At BlogWorld, I sat through 10 incredibly inspiring and insightful presentations, including Cohn’s own Michael Barber speaking on mobile web and mobile apps (he’s …
Cohn Southwest Lands Another Industry Giant
COHN 11.09.11
news Cohn Southwest, the Dallas extension of brand development stalwart Cohn Marketing, has been selected by Galleria Dallas for ongoing brand development and marketing strategy as its Agency of Record. Consistently recognized as one of the most popular and celebrated shopping destinations in the U.S., Galleria Dallas is a 1.9 million square foot shopping center that hosts 19 million visitors each year. “It has been a very exciting few months for Cohn Southwest. Galleria Dallas is one of the few shopping destinations that is known worldwide, and we are so pleased, honored and thrilled to be …
Cohn Wins Four New Clients
COHN 11.08.11
news Cohn Marketing has been selected by four new clients for brand development services. These new clients are Galleria Dallas, Serramonte Center, Lerner Enterprises and RK Mechanical—three of which fall within Cohn’s primary vertical market: retail real estate. “In the past six months, we’ve seen a lot more activity in the retail real estate space, which is a positive sign about financial health of the industry,” said Jeff Cohn, owner and chief brand strategist at Cohn. “As more companies begin to rethink and reenergize their marketing efforts to grow business, our retail expertise has us in …