Cohn Marketing and Guildford Town Centre successfully launched the center’s new brand “Shop with a Good Friend” over the holiday season. The center is located in Surrey, British Columbia and boasts one of the most culturally diverse communities. The campaign incorporates the very thing that makes Surrey so great—its people.
The shopping center has been a long-time community cornerstone for the diverse people of Surrey, and Guildford Town Centre has served as a familiar friend to its many life-time shoppers since the 1960′s. As such, the “Shop with a Good Friend” campaign features real Surrey residents, with photography and personal stories, in order to communicate this bond and their relationship with the community they serve. Further, the creative elements of the campaign were thoughtfully selected to celebrate the many cultures of Surrey with the use of vibrant colors.