As a result of Cohn Marketing’s successful rebranding for Denver-based Seattle Fish Company, the agency has expanded marketing efforts to include SFC’s Kansas City-based sister company, Seattle Fish Company International. Seattle Fish Company hired Cohn Marketing in 2008 for Brand Development/Execution and PR services.

For SFCI, Cohn Marketing leveraged the success of the Seattle Fish Company brand, creating a customized color palette to give the Kansas City company a unique identity. Projects included development of a new website, SeattleFishKC.com  Highlights of the project include the development of biweekly email Market Reports—part of the company’s effort to launch a proactive, formalized CRM system.

Located in Kansas City, Missouri, Seattle Fish Company International was created in 2004 to deliver high-quality seafood to restaurants, hotels, caterers and grocers in the Midwest. The design and operations of the 27,000-square-foot facility are modeled after the organization’s successful Denver-based facilities—and continues to provide the personal service of the three-generation, family-owned business established 1918.