Cohn Marketing BrandStand
Archive for 2010
How 10 Turned Into 70 in One Week
Jeff Cohn 12.14.10 brand strategyI went to our office this past week and asked for an update on our Power of 10 initiative (CohnPowerof10.com). Power of 10 is a celebration of our 10 year anniversary as a company with a big give back to the universe. I couldn’t be more excited. It’s our team and culture that created this program from start to finish. Gotta love that. Anyway, I queried how many non-profits were nominated during the one-week nomination process. Imagine this….more than 70 non-profit organizations around the U.S.A. and beyond were nominated. We blew our goals into the …
Update: “The Power of 10″
CJ Powell 12.08.10 brand strategyIt’s only been a week since we launched our philanthropic initiative “The Power of 10” at CohnPowerof10.com, and already we’ve seen a tremendous outpour of support for our cause. With more than 40 unique nominations and three days left for the public to nominate, we are poised to double our goal of 25 nominees by Friday, December 10. If you missed our CEO, Jeff Cohn, on 9NEWS discussing “The Power of 10” last week or still don’t already know what this initiative is yet, I suggest you check out CohnPowerOf10.com. Our very talented creative and …
Cohn Marketing Introduces Santa to Facebook and Twitter in Time for the Holidays
COHN 12.06.10 digitalCohn Marketing announces Santa Claus’ move from worn-edge scrolls and elf messengers to the online world with the launch of BeMerrySanta (facebook.com/bemerrysanta). Developed and designed for The Noerr Programs, a provider of Santa photo experiences at shopping centers and military installations nationwide, BeMerrySanta is an integrated social media program that enables Santa to directly interact with his admirers, reward their good behavior, and encourage them to visit him at the nearest Noerr Program’s Santa photo set for a special treat. Be Merry Santa Facebook Page “Social media offers incredible opportunities for businesses to connect with …
Brand Essence and the “Power of 10”
Jeff Cohn 12.01.10 brand strategyA Message from Jeff Cohn, President and CEO Any time we have the opportunity to work on a brand strategy for a client, we delve into our client’s company, leadership, culture and people to find the essence of the brand. The essence is simple truth about the brand, presented in a powerful way. At Cohn, we believe that brands come from within, not from external forces. As we launch our 10th Anniversary celebration, The Power of 10, I want to explain the essence of Cohn Marketing and why this program of giving back rings true …
Cohn CEO Featured in Entrepreneur Magazine
COHN 11.01.10 newsThe recent economic climate has given business owners large and small. Last week, Entrepreneur Magazine featured several small to mid-size company owners about what keeps them up at night whether it be payroll, client relations or their accountant running off with their money. What Scares Business Owners? Plenty of things. But, like inventory, employees and cash flow, fear can be managed. Read the full Entrepreneur Magazine article.
Halloween Candy That Won’t Choke You Up
COHN 10.25.10 brand strategyPalm oil used in many popular brands of our favorite Halloween treats may, unfortunately, come from not just unsustainable fields in Indonesia and Malaysia, but from rainforest harvesting that is harming orangutans. The Cheyenne Mountain Zoo, located in Colorado Springs, Colorado is using their brand to further support its mission of conservation this Halloween with a focus on the impact of palm oil on orangutan habitat and to educate the public about the companies participating in the Round Table on Sustainable Palm Oil. Here’s a partial list of ‘good’ candies and treats for this Halloween. …
Denver Urban Renewal Authority Selects Cohn Marketing as its Public Relations Partner
COHN 10.21.10 newsThe Denver Urban Renewal Authority (DURA) selected Cohn Marketing as its public relations agency of record. Cohn Marketing’s scope of work includes strategic planning and message development, as well as ongoing public relations, communications and special event support. DURA will also benefit from the Denver-based agency’s expertise in brand creation and integration as part of its agreement. “Denver Urban Renewal Authority is the most valued, trusted and respected resource for urban revitalization in Denver,“ said Jeff Cohn, CEO and Chief Brand Strategist at Cohn Marketing. “Together with DURA, we strive to the heighten awareness of …
Two Added to Cohn Marketing Team
COHN 10.10.10 newsCohn Marketing, one of the region’s premier, full-service branding agencies, continues to diversify its talented roster by recently adding Adam Swietek (Interactive and Digital Marketing Strategist) and CJ Powell (Public Relations Advisor) to its growing team. Adam Swietek comes to Cohn Marketing from the University of Colorado Denver’s Online Department, where he directed all marketing and interactive strategy from the university’s online education program and created a project management plan for the redevelopment of the university’s website. Before that, Swietek worked as a designer for AXIO in Colorado Springs, working with such clients as IBM, …
Cleantech Client OPXBIO Selected as Finalist for the Colorado Cleantech Award from CCIA
COHN 10.08.10 newsThe Colorado Cleantech Industry Association (CCIA) has released names of the finalists for its inaugural “Colorado Cleantech Awards Celebration” recognition event, honoring leadership in advancing cleantech. “Winners will be announced Tuesday, October 19, 11 a.m. to 1 p.m., at the Denver Marriott City Center, at our now officially sold-out event,” Christine Shapard, Executive Director of the CCIA announces, “We’re extremely pleased to share the twenty finalists who emerged from our recent statewide call for nominations.” OPXBIO, a Cohn marketing client, is a finalist for Breakout Cleantech Company of the Year.