Cohn Marketing BrandStand
Archive for 2009
A Holiday Gift for All of the Senses
COHN 12.28.09 newsCohn Marketing has the pleasure of working with chocolate innovator, Mont Blanc Gourmet. Their Chief Chocolatier, Michael Szyliowicz, recently created a tome on the history and intricacies of chocolate that this holiday season Cohn Marketing helped to pair with a chocolate tasting kit that combines information from the book, glass vials of olfactory sensations, and an interactive tasting wheel found on their website. With comments like “this is the best gift I’ve ever received from a supplier” the gift has gone over exceedingly well. Mont Blanc Gourmet supplies chocolate, caramel, and pretty much any other …
Environmental Firm Launches New Site
COHN 12.28.09 newsCohn Marketing was hired by Roux Associates to redesign their content-rich website. The company wanted an updated look as well as an easy way to showcase their project work and navigate their depth of knowledge in issues relating to environmental engineering. Below is the homepage of the new design and a look at the former design. Visit the new site at RouxInc.com.
The Pepsi Effect
Lisa Wieting 12.18.09 public relations“Pepsi to Skip Super Bowl After 23-Year Run” – New York Times “Pepsi Not Advertising in next Super Bowl” – Toronto Star “Pepsi Takes A Pass on Super Bowl Ads” – CNN Money CNBC, CBS Sports, NPR, Chicago Tribune, Wall Street Journal the list goes on and on. If you haven’t heard (you must be living under a rock), Pepsi will not be advertising in this year’s Super Bowl for the first time in 23 years. Instead the soft drink conglomerate will focus on a new marketing effort that will appear mostly online. I can’t …
A “fish story” of a different type.
Jeff Cohn 12.18.09 brand strategySome companies understand that every customer transaction (we call it brand touchpoint) is an opportunity to build that brand with the customer. One of the key ways to get this done is through internal brand strategy whereby everyone within the organization understands their role in living the brand. No one understands this more than Southwest Airlines with their empowered brand of travel. Their people are trained to understand the brand and live it everyday. From rapping flight attendants to gate agents who make the inexperienced nervous flier comfortable, they are well versed in the brand …
Giving.
COHN 12.16.09 otherGiving. I always hear this word during the Christmas season more than any other (besides “sale,” “blowout,” and “stocking stuffer”). Sure, it lines itself up nicely for advertisement, drawing out the empathy in consumers and encouraging them to spend their money – on others, of course. But stepping aside from the consumer world, I have been truly amazed at how our nation has been giving this season despite an economic downturn. CNN.com has been featuring daily stories on giving – have you seen them? Each day I am inspired by people coming together to provide …
Cohn Client ShopTheJobs.com Launches New Site
COHN 12.01.09 newsRetail recruiting powerhouses, Roberta Rae and Beth Silverman, have joined forces to create ShopTheJobs.com, a retail-focused niche job site. ShopTheJobs.com hired Cohn Marketing to create the new company’s brand look and feel as well as the website, print advertising and email marketing. In addition, Cohn Marketing created, launched, and is maintaining an agressive SEO/SEM marketing strategy to boost the new site to the forefront of both employers and job seeker minds. Visit the site.
Midnight Madness Draws Huge Crowds
COHN 11.28.09 newsThe Legends at Sparks Marina is the first high-end outlet center in Northern Nevada featuring 47 stores, 37 of which are new to the market. The center opened in July 2009 and rang in its first holiday season at midnight on Black Friday 2009, introducing the “Midnight Madness” concept to the region. Together with Cohn Marketing, The Legends created a holiday campaign to not only educate the market about Midnight Madness but also the value and quality outlet stores bring to consumers. A strategic advertising campaign and extensive media outreach drew thousands of shoppers to …
Gray Friday
COHN 11.25.09 otherI think Christmas might be stalking me. I know I’m not alone; we’ve all become accustomed to the so-called “Christmas Creep” that seems to start earlier with each passing year. But now that it’s part of my professional life as well as my personal life, “the creep” has started to seem less like a verb and more like a noun—as if it’s become an actual thing I have to avoid, like fruitcake. It was with unfathomable delight, then, that I encountered this sign at the Nordstrom at the Cherry Creek Shopping Center. Spooky, isn’t it? …