COHN Marketing BrandStand
Archive for 2008
Jeff Cohn Recognized and Certified in Brand Development
COHN 02.01.08 newsThe Brand Establishment, the only national organization that certifies brand development experts, announced today that Jeff Cohn achieved the designation of Certified Brand Strategist (CBS). Jeff is the only brand specialist in the Rocky Mountain Region with this exclusive designation. To achieve this accomplishment, Jeff went through an intensive training curriculum led by respected professors, agency leaders and brand experts worldwide over an 18-month period. “The certification process is like graduate school in brand development,” says Jim Hughes, founder of The Brand Establishment and a nationally recognized expert in the field. “The CBS designation allows …