Cohn Marketing has an answer for businesses that need to get their message out to Hispanic and multicultural consumers. Her name is Veronica Figoli Fleischer. Figoli Fleischer recently joined Cohn Marketing as a Multicultural Marketing Specialist.
Born in Venezuela, she has more than seven years of experience in the field of international marketing. Figoli Fleischer has broad experience in the entertainment, retail, health care and non-profit industries. She has the unusual combination of understanding pure Latin markets (i.e. South America, Central America) and U.S. markets that have a significant Hispanic population (Texas, Colorado, Florida), each having their own unique set of requirements and nuance.
Her first effort at Cohn Marketing resulted in the repositioning and re-branding of a portfolio of shopping centers in the Puerto Rico market.
Figoli Fleischer has the business pedigree to back up her real world experience. In addition to speaking multiple languages, she has an MBA and she’s not afraid to use it.