Cohn Marketing BrandStand
Archive for 2007
Cohn Marketing unifies brand strategy for Spinnaker
COHN 11.20.07 newsSpinnaker, a leading provider of end-to-end supply chain services, recently acquired a well-known provider of procurement and materials management solutions. Historically, Spinnaker relied on existing relationships and referrals to sustain and develop business. The acquisition created an opportunity for tremendous growth, but they needed to find a new way to tell their story. Spinnaker realized it had to bring in help to maximize the opportunity. The company had never used an agency before, but they turned to Cohn Marketing to create a unified branding, marketing, advertising and PR strategy. Cohn Marketing created a holistic strategy …
Right ‘Words’ found for leading shopping center company
COHN 10.19.07 newsWords – simple and powerful – are the foundation for all human communication. A single word creates a feeling, sets a mood, expresses an emotion or creates a call to action. The idea of the perfect word drives the new “Words” advertising campaign Cohn Marketing fashioned for Developer’s Diversified Realty, with more than 740 retail centers in 45 states. It is a follow-up to the award-winning “Ampersand” campaign created two years ago by Cohn Marketing. The “Words” campaign uses copy, photography and design to send a stylish and contemporary message. The copy is concise, uncluttered …
Internationally recognized for innovative marketing and PR programs
COHN 10.02.07 newsNEW ORLEANS – The evening was black-tie but the results were golden. Cohn Marketing had the Midas touch at the recent International Council of Shopping Centers fall conference, delivered two MAXI gold and two MAXI silver awards for our clients. The ICSC MAXI Award is the international shopping center industry’s highest marketing honor. The 2007 awards were announced Oct. 17 at the Ernest N. Morial Convention Center in New Orleans, LA. Three of the MAXI awards were for projects Cohn Marketing completed for Developers Diversified Realty. MAXI gold in Community Relations went to Kids With …
Cohn Marketing brings brand to life in Puerto Rico
COHN 09.26.07 newsBusinesses dream of situations that allow them to meld marketing and culture seamlessly into a successful campaign. Developers Diversified Realty and Cohn Marketing did just that with a recent re-branding initiative in Puerto Rico. Cohn Marketing and Developers Diversified Realty, owner of the largest portfolio of shopping centers in Puerto Rico, believed that gift cards – a concept previously unfamiliar on the island – would help unify the centers under one brand. But launching a gift card program came with some challenges. How would we change the misconception that gift cards are credit cards? How …
Efforts for Developers Diversified Realty score Colorado PR awards
COHN 09.18.07 newsThe Colorado Chapter of the Public Relations Society of America awarded Cohn Marketing and Developers Diversified Realty a Gold Pick and Silver Pick award. These are the top awards for accomplishments in Colorado. The Gold Pick was for publicity generated by the Fashion Project at Tamarac Square, a four-week fashion contest at a small, boutique-focused center. The event was a huge success, creating regional buzz and significant media attention. Cohn Marketing led the charge in generating a publicity value that exceeded $1.2 million. The Silver Pick was won for Bow Wow Vows, the world's largest …
Cohn Marketing Defines Business Strategy for Mont Blanc Gourmet
COHN 09.12.07 newsFrustrated by the competitive nature of the specialty coffee and beverage industries, Mont Blanc Gourmet came to its long-time marketing partners at Cohn Marketing to identify a roadmap for the future. Working as a client/agency team, the group spent several months looking at what was and was not working and developed a four-point business strategy for 2007 and beyond. The strategy is focused on building on Mont Blanc Gourmet’s successful private label initiatives for major QSR and coffee industry players, such as Peet’s Coffee and Tea and Krispy Kreme Donuts. But the plan also expands …
More Cohn Marketing clients in the spotlight
COHN 09.04.07 newsCohn Marketing's clients have been on the awards circuit lately, a deserved tribute to their creativity and success. Highlights include: The Denver Business Journal recently selected Kim Calomino, executive director of Built Green Colorado, as a "Mile High Leader" in the business publication's Outstanding Women in Business issue. Green Beans Coffee was recently ranked 144th in the prestigious Inc. 500 and its owners were selected by Ernst & Young as Entrepreneur of the Year for Northern California. This year, Cohn Marketing wrote four International Council of Shopping Centers MAXI Award nominations, the industry's most prestigious …
Romero Britto sculpture tour promoted by Cohn Marketing
COHN 07.24.07 newsOne of the premier pop artists of our time, Romero Britto, will headline Britto Tours America exhibition, sponsored by Developers Diversified Realty. The traveling sculpture tour next year will visit 13 lifestyle centers throughout the nation and bring Britto's vibrant work to people across the country. Cohn Marketing will help bring this tour to life through strategic marketing and public relations efforts, both on a local and national level. Some of the services Cohn Marketing will provide as part of this tour include: Marketing — Cohn Marketing will design all collateral pieces for the tour, …
Burgeoning multicultural market served by Cohn Marketing
COHN 05.19.07 newsThe U.S. Hispanic market has nearly $700 billion in purchasing power and is projected to grow to $1 trillion by 2010. Cohn Marketing recognized the opportunity for our clients and the agency in reaching this economic audience and added a team of multicultural experts to its staff. This team identifies growth opportunities for our clients through culturally sensitive and relevant programming. Some of the multicultural services we offer include: Branding – Cohn Marketing can develop culturally relevant marketing campaigns that build your brand and resonate with ethnic consumers. Advertising – There’s more to reaching multiple …
Enterprising Cohn Marketing team expands business services
COHN 04.09.07 newsFounder and CEO Jeff Cohn knows when to call in the reinforcements. The roster at Cohn Marketing continues its strategic expansion, complementing new initiatives and clients. Julie LaBenz, as Director of Partnership Marketing, will lead new business activities focused on sponsorship and marketing partnerships with existing and new clients. Cohn Marketing is the first agency in Colorado to offer these distinctive services, which further position the company to go beyond client's expectations through a truly integrated approach. The commitment to customer service continues with the additional hires strengthening every department within the office. Other lineup …